Second, we’ve introduced a new feature called Fundraisers.

You can learn more about your cause before donating and see the real-world impact in your Giving Profile. You can now give as much as you want to new causes every day. What it doesįirst, we’ve removed the cap on donations. Because not enough people were revisiting the app to make credit card transactions, Google couldn’t create enough revenue to keep the program. One Today didn’t incentivize people enough to donate every day beyond the initial download. Third: It’s hard to donate daily without an incentive. Paying for your donation was a separate process in the user flow outside of making a donation. But your donations functioned as pledges instead.

One Today offered features like donation matching for you and your friends. Secondly, donating is social, but One Today didn’t make that easy. People naturally migrated to other products like GoFundMe that offered more flexibility in how much you could donate. This was a limit on the amount of money that you could give to projects you cared about.

We wanted to target social donors - people who could share and leverage the platform as part of a community! Issues with One Todayįirstly, by yourself, you could only give $1 to a project per day. Our target users are donors who are interested in discovering and learning more about new charities daily. We decided that the opportunity to engage users in donating every day was too impactful to give up.

However, the app slowly lost its users over its 6-year lifespan, causing it to get shut down by Google early last year. It generated revenue by charging 1.9% on every dollar donated. Users could look for organizations to support, donate to charities, or invite others to the app by paying for one of their donations. Google's One Today had a simple goal: to encourage users to donate every day.

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