That integration could genuinely be useful and cost-effective for certain people.

The addition of Santander Cycles is possibly the best thing this card has going for it. Then there's the £40 version of the Pass. Who remembers the Citymapper nightbus? This is just the latest such iteration.

Like many popular tech start-ups, Citymapper was born as a free model funded by venture capitalists and is now looking for ways to monetise. Or Citymapper is hoping that the low price will lure plenty of users in and will then up the pricing later down the road. We suspect it might be hoping that people don't use the new Pass daily and therefore make less than £30 worth of journeys each week. So how does Citymapper expect to make a profit? Ticketing machines will view the Pass as a standard pay-as-you-go contactless payment method. It's Citymapper which is footing the bill here. Image: CitymapperĬonsidering the Citymapper Pass needs TfL's permission to work on the tube and bus, does that mean that TfL will take a loss on users? No way. Regardless of how much it saves, it's unlikely that Londoners will be queuing up to ditch the ubiquitous Oyster card and replace it with some great unknown. If you buy it monthly, it's a less substantial saving of £4.80 a month (at £30 a week, the monthly cost averages out at £130 over a year, compared to TfL's £134.80 monthly travelcard). The £30 a week option sounds identical to a classic zone 1-2 travelcard, except it's more economical - the Citymapper Pass costs £5.10 less a week than TfL's zone 1-2 travelcard.

Citymapper vs google maps